Challenge / To introduce a new vaccine for a common viral disease with symptoms that are not well understood and tough to manage.
| • | Our client wanted to showcase the disease background, as well key symptoms and disease complications, to physicians and to generate interest and excitement prior to launching the vaccine |
Solution / Our visual media team envisioned and brought to life a distinctive 3D animation style that was dynamic, realistic and entertaining.
Following this successful launch, our animation has been used in multiple applications and formats, including posters, brochures, and corporate presentations. As it helped tell the story so clearly and memorably, a patient version was easily adapted from the original.