Challenge / To develop a series of web animations that would help patients better understand various aspects of heart failure without frightening them.
| • | Our client wanted us to work collaboratively with their marketing agency to bring to life a unique creative vision for the animations |
| • | We needed to develop a style that was medically accurate, simplistic, and definitely not scary |
Solution / We created a series of 9 scientifically accurate and informative medical animations in 3D. Our team utilized cartoon–like shading, text, labels, and a gentle, non–threatening voice–over to make this series ultra patient–friendly for optimal education.