Challenge / Instead of developing traditional, pre–scripted cases, our client asked us to raise the bar in creating a more engaging and interactive experience with realistic, case–based scenarios.
InViVo’s Vision / We empowered physicians, allowing them to ‘build’ custom patients by entering specific patient profile information that is relevant to their practice–ideal for detailing as reps can link distinct product messaging to specific cases.
| • | We included dynamic referencing plus links to clinical trial data |
| • | We made our solution highly versatile, and adaptable for sales training, medical conferences, advisory board meetings, Lunch–n–Learns, and CME |