Challenge / Our challenge was to create a Mechanism of Action game that simulated the binding activity of a drug at a large medical conference.
InViVo’s Vision / We set up four separate gaming stations within a large booth that allowed participants to interact within a virtual cell environment.
| • | We utilized an innovative new type of haptic controller which dramatically enhanced the user experience |
| • | The result? Our client drew significant levels of traffic into the booth and attendees had a lot of fun |