Challenge / Our client wanted to demonstrate in a unique way how its two drugs combat the same disease but with different mechanisms of action.
InViVo’s Vision / We created a very cool 2–player game to engage specialists by testing their knowledge on clinical trial results and product indications with multiple choice questions.
| • | The participants used hand–held gyroscopic controllers with rumble feedback to do battle and in the end, collaborate to win |
| • | This award winning game raised awareness of both brands and was so much fun, players wanted to play again and switch roles |